Counterfeiting – Damages, Responsibilities And Solutions

Diesel recently announced that they have won a lawsuit against Cosmos World after a battle of 16 years spent fighting against the Spanish company that manufactured and sold counterfeited Diesel products in European and in Southern American countries. The business of counterfeiting appears like a huge iceberg whose size is hard to imagine because final responsibilities are hidden and hard to punish. Especially during the summer season, for instance on Italian beaches, one might be persuaded into buying counterfeited products from non-European peddlers running back and forth carrying loads of merchandise under the sun. Some “bestsellers” may include Stella McCartney bags sold at €170, fake Louis Vuitton items at €80, Hogan bags at €40, Moncler jackets for €60 and Napapjjri sweatshirts for €15. Anyone might think that, while helping someone in difficulty, he or she could get a good bargain for a “branded” product. Despite this, the consumer is not always aware that the product is not genuine or produced employing the brand name dishonestly and in some cases manufactured with materials and under conditions that can even damage one’s health. And it is very likely that the person selling those products is also seriously exploited by dishonest people and organizations – as the whole business behind counterfeiting.