Does Alibaba’s IPO Mean No More Fake Luxury Goods?

Liz Flora of Jing Daily believes that Alibaba’s IPO is unlikely to decrease the prominence of counterfeit luxury goods on its platformIt’s official: after months of anticipation, Alibaba is set to hit the market with its U.S. IPO after a two-week global tour to pitch the stock.

In order to gear up for the major new milestone in the company’s history, it has been fervently trying to do away with the reputation that its e-tail sites Tmall and Taobao are hotbeds for fake and gray-market luxury goods. The company faces an uphill battle, however—meaning that luxury brands shouldn’t expect a quick revolution when it comes to taming China’s behemoth fake goods market.