Foreign brands unite to fight fakes
NEW DELHI: Two weeks ago, lawyers from Tommy Hilfiger, Lacoste, Calvin Klein, Levi’s, Superdry among other foreign companies confiscated thousands of fake apparels after a court-aided raid on the New Delhi warehouse of online retailer Stylemyway.com.
Some months before that, US-based headphone maker Skullcandy dragged Paytm to court for allegedly selling fake products while Ray-Ban got court injunction to stop Shopclues from selling counterfeit sunglasses. Foreign companies are increasingly taking legal recourse to stop the proliferation of counterfeit products being sold by unscrupulous vendors on various e-commerce sites and are even coming together to fight online fakes.
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