How to protect your bike brand against counterfeiters

How big is the counterfeiting problem in the bike trade? In an industry notoriously poor at collecting valuable statistics, it is hard to know for sure, but potentially dangerous knock-offs certainly are an issue, including infamous fakes like Chinarellos.

Patent and trade mark attorneys Appleyard Lees has some nuggets of wisdom on protecting against counterfeiting within the bike industry, via senior associate Robert Cumming and associate Chris Hoole…

Brands that want to maintain their reputation, and not risk getting dropped from the peleton, will implement a brand protection and anti-counterfeiting strategy.