MarkMonitor Annual Spring Symposium: Swarovski says catching ‘big fish’ counterfeiters is crucial

A lawyer at jewellery company Swarovski has said catching counterfeiters who operate offline is equally as important as taking down infringing websites, though the scale and reach may not always be the same. Running through enforcement figures from 2015, Leo Longauer, director of global IP enforcement at Swarovski, said that “catching the big fish” behind infringements was key.  “Taking down a website is industrial enforcement and in an instant we can take down multiple websites, but you also want to catch the people making these products,” he said.
 

http://www.worldipreview.com/news/markmonitor-annual-spring-symposium-swarovski-says-catching-big-fish-counterfeiters-is-crucial-9883