Research and Markets: Anti-counterfeit and Brand Protection – Luxury Products, Beauty Products and Apparel: Potential Synergies in Shared Marketing and Distribution

January 22, 2015 by admin News 0 comments

The landscape for the brand protection business has been evolving substantially in the last few years and continues to do so. The scale and reach of the counterfeiting problem continues to grow dramatically to a significant extent due to two big drivers that in particular have been causing accelerated growth of counterfeit products finding their way in to global supply chains:
– China – Today the number one counterfeiter nation in the World – both for exports and for consumption within their own domestic market – Indeed up to some 80% of all counterfeit branded products are thought to originate in China according to the International Anti Counterfeiting Coalition (IACC)

http://www.sys-con.com/node/3281994