Taobao to crack down on fake luxury items

Sellers of luxurious items on China’s biggest online marketplace must prove product authenticity or face being shutdown starting May 20, Labor Daily reported.

Alibaba Group Holding’s platfom Taobao.com has been frequently criticized for being a hotbed of fake branded products, despite moves to crack down on unscrupulous sellers.

Sources said traders must provide proof their luxury products are authentic and genuine, otherwise these products would be removed or the store closed.

Details of sellers who seriously violate rules will be passed on to commercial regulators or police bureaus for further investigation.

 

http://www.china.org.cn/business/2016-05/10/content_38418155.htm