UP urged to check counterfeiting over e-commerce

ASPA has urged the UP government for mandating use of authentication marks, such as holograms in products, before they hit the shelves or are sold online, to counter the menace of counterfeits and fakes.
The Association has also launched its industry and consumer centric ‘Make Sure India’ campaign to educate brand owners over the benefits of authentication solutions to curb counterfeiting. This would ensure sale of genuine products and preserve the reputation of brands.
 

http://www.business-standard.com/article/current-affairs/up-urged-to-check-counterfeiting-over-e-commerce-116052400991_1.html