FICCI CASCADE “JAGO GRAHAK JAGO” Campaign, NCR Delhi

02/02/2012, New Delhi

FICCI CASCADE in collaboration with Ministry of Consumer Affairs launched a creative campaign against smuggled and counterfeit products under the umbrella of “JAGO GRAHAK JAGO”. FICCI CASCADE first campaign with the ministry took off on 2 Feb 2012 which had series of public welfare messages. The ad campaign was published in 160+ different newspapers in English, Hindi &vernacular.

The creative campaign stresses on the negative socio-economic impact of counterfeiting and smuggling and the ill effects of this illicit trade on the consumers. This campaign has now been further published on 11 May, 2013 in 250+ newspaper across the county with a positive message -“Buy Genuine”.

On June 5th, 2013, Shri Pankaj Agarwala, Secretary, Department of Consumer Affairs, Ministry of Consumer Affairs, Food and Public Distribution also unveiled the campaign in the form of hoardings in key locations within NCR Delhi.