FICCI CASCADE “JAGO GRAHAK JAGO” Campaign, NCR Delhi
02/02/2012, New Delhi
FICCI CASCADE in collaboration with Ministry of Consumer Affairs launched a creative campaign against smuggled and counterfeit products under the umbrella of “JAGO GRAHAK JAGO”. FICCI CASCADE first campaign with the ministry took off on 2 Feb 2012 which had series of public welfare messages. The ad campaign was published in 160+ different newspapers in English, Hindi &vernacular.
The creative campaign stresses on the negative socio-economic impact of counterfeiting and smuggling and the ill effects of this illicit trade on the consumers. This campaign has now been further published on 11 May, 2013 in 250+ newspaper across the county with a positive message -“Buy Genuine”.
On June 5th, 2013, Shri Pankaj Agarwala, Secretary, Department of Consumer Affairs, Ministry of Consumer Affairs, Food and Public Distribution also unveiled the campaign in the form of hoardings in key locations within NCR Delhi.
Related Posts
Enforcement Officers joined hands with FICCI CASCADE to fight the menace of smuggling and counterfeiting, New Delhi
July 27, 2018 | Academy for Smart Policing, Chanakyapuri, New Delhi The...
Webinar on Combating Counterfeiting and Smuggling during the COVID-19 Pandemic and Beyond, Jammu & Kashmir
02/07/2020 | Jammu & Kashmir The adverse impact of counterfeiting and...
FICCI CASCADE’s 8th Edition of Inter-School Competition ZERO-EVASION: Youth Driving Change Against Smuggling and Counterfeiting
FICCI CASCADE has consistently championed efforts to combat the growing...
Capacity Building Programme for Police Officers on Empowering Actions to Combat Counterfeiting and Smuggling
Date: 30 October 2023 | Focus State: Delhi FICCI CASCADE organized a capacity...