Alibaba’s New Bar Code Could Fight Return Fraud

Alibaba has started using a modified version of a QR code to fight counterfeit fraud and enable individualized marketing. And the payments potential for such an offering is huge, delivering something akin to a non-wireless version of item-level RFID.
The new code is like a QR code only in appearance, and that appearance was chosen for the familiarity that consumers and merchants have with scanning a QR code. The identifier, which is unique to each individual item on a store’s shelf, can add a huge amount of data to each purchase.

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