Counterfeiting costs the British beauty industry £201 million a year

The EU’s largest intellectual property agency has warned that beauty consumers should be aware of bogus products infiltrating the market.According to the Office for Harmonization in the Internal Market’s (OHIM) latest report for the EU Observatory on Infringement and Intellectual Properly Rights, sales of counterfeit perfume, make-up and personal care products in the EU is costing legitimate manufacturers, retailers and distributors up to £3.4 billion annually, nearly eight per cent of the overall sales in the cosmetics sector.

This beauty imitation game also costs the EU 50,000 job losses in the piracy process.