In land of fakes, Chinese e-commerce giant sells trust

Before he became a billionaire in e-commerce, Richard Liu was a failure. As a student, Liu started a restaurant in Beijing but went bankrupt. He blames employees who he said stole from him, and when he took a second stab at business by opening an electronics store in 1998, Liu insisted on honesty. After seeing other shops overcharge customers and pass off counterfeit goods, he says he sold only genuine merchandise.