FICCI CASCADE “JAGO GRAHAK JAGO” Campaign, NCR Delhi
02/02/2012, New Delhi
FICCI CASCADE in collaboration with Ministry of Consumer Affairs launched a creative campaign against smuggled and counterfeit products under the umbrella of “JAGO GRAHAK JAGO”. FICCI CASCADE first campaign with the ministry took off on 2 Feb 2012 which had series of public welfare messages. The ad campaign was published in 160+ different newspapers in English, Hindi &vernacular.
The creative campaign stresses on the negative socio-economic impact of counterfeiting and smuggling and the ill effects of this illicit trade on the consumers. This campaign has now been further published on 11 May, 2013 in 250+ newspaper across the county with a positive message -“Buy Genuine”.
On June 5th, 2013, Shri Pankaj Agarwala, Secretary, Department of Consumer Affairs, Ministry of Consumer Affairs, Food and Public Distribution also unveiled the campaign in the form of hoardings in key locations within NCR Delhi.
Related Posts
Seminar on ‘Curbing Counterfeiting and Smuggling – An Imperative for Indian Economy’, Hyderabad
10/16/2015 | Hyderabad FICCI CASCADE with a view to engage all relevant...
Capacity Building Programme for Police Officers on Prevention of Counterfeiting and Smuggling
April 27-28, 2023, North-Eastern Police Academy, Umiam, Meghalaya It is a...
Digital Art/Poster making Competition-Stand Against Smuggling
6th February 2024 India for many years has been a lucrative destination for...
Role of Youth in Making India Free from Smuggling & Counterfeiting
Patna, Bihar| 5th December 2022 India has a young population profile, and it...